The Digital Footprints Lab was invited to participate in the Jean Golding Institute (JGI) Data & AI Showcase 2022 on the 7th of June 2022. The Showcase was the flagship event of JGI and discussed the latest development in data science, computational social science, and artificial intelligence, with a mix of high-profile speakers, exhibitions, workshops, and interactive displays. Over 300 guests attended the Showcase, including academic researchers and practitioners in both business and governmental bodies, and explored the impacts of data-intensive research.
Dr Anya Skatova and Dr Neo Poon were among the exhibitors who illustrated the use of massive transactional data to examine the long-term shopping patterns of customers of a major retail chain in the United Kingdom. This research programme is part of the UKRI Future Leaders Fellowship granted to Dr Skatova and facilities the investigation into crucial consumer, healthcare, and economic topics. The two researchers demonstrated how the degree of diversity in shopping records can be measured by adopting a concept from computer science to behavioural and psychological science, as well as how the socioeconomic drivers behind self-medication in England can be studied.
Torty Sivill, who is part of the Alan Turing Institute and the Digital Footprints Lab, was one of the opening speakers of the Showcase. Her talk highlighted how artificial intelligence can be explainable and advocated the accessibility of data science for the general public.