We are a multidisciplinary team using digital footprint data to understand people’s behaviour and health, based at the Population Health Sciences, Bristol Medical School, University of Bristol. Currently we are focusing on transaction data, specifically loyalty and banking cards, and working on realising the value of using these data to improve population health. The majority of projects are funded by UKRI, Alan Turing Institute and University of Bristol.
We are also interested in applied health research with transaction data. Loyalty cards data can help to understand diet and alcohol consumption, while banking records can help to unpack factors influencing wellbeing and mental health. We are interested in a wide range of applications areas that can benefit from information derived from very large population level datasets including reproductive health, pain management, nutrition, gambling and others.