Elizabeth’s PhD partner is ALSPAC, and she is developing a framework for using shopping data in medical research, specifically asking: how can personal transactional data be collected and analysed for the purposes of health research in a way that is acceptable to society, works for infectious and chronic disease, and can be successfully implemented in a clinical setting? Elizabeth is a PhD Candidate, at the University of Nottingham’s Digital Economy Horizon Centre of Doctoral Training and N/LAB research centre for the use of big data and machine learning, specialising in data donation and digital health.